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Raihan Ali
Jun 29, 2022
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When website traffic is down, many questions arise. A steady drop or sudden drop in website traffic happens on every site and often gives its owners sleepless nights. The reasons for these fluctuations can be literally hundreds. The decline could be a clear signal on how to act in a timely manner and with appropriate measures. Or it could be something organic that will eventually straighten out. Either way, you need to know what's going on and take precautions. The good news is that there is plenty of data to help you sort out the reasons. And most of these reasons are usually within your control. Website traffic drop diagnostics Do you measure well? Before you investigate, you need to custom t shirts make sure your measurement tools are working properly - there's a very small possibility that the website is performing well, but you're just missing some data. Depending on the tools you use, they may not work properly. For example, after some website changes, your Google Analytics code may have stopped providing numbers to your account. Or the site admin stats plugin has been disabled or needs to be updated, etc. Google Analytics is the gold standard for monitoring website traffic and, along with Google Search Console, should be checked to see if they are set up correctly and provide data, and if they contain any notifications or alerts. With all equipment under control, you can proceed to diagnose the actual problem. What does falling traffic look like over time? The next task is to observe what the problem looks like. When reviewing site traffic stats, you need to go back at least a full month - even better would be 3-6 months - where it would be easier to notice changes in the curve. Here are some questions to answer to better understand what is going on: Is the drop mild and gradual or is it a sudden and sharp drop? The difference in the two cases has to do with the severity of the problem - the steeper the curve, the more dire the situation and the sooner you need to act. The reasons for a steep curve can vary widely – from a new competitor stealing traffic to a hacker attack or a penalty. Has this been a consistent trend for over a month? Steady, ongoing decline is u
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Raihan Ali

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